For the sixth consecutive year, Dukat has been voted the most trusted brand in the category of milk and dairy products in Croatia.
Dukat has been voted the most trusted brand in the category of
milk and dairy products according to Trusted Brand research 2012,
with as much as 49.4% of the consumers' votes.
This is already Dukat's sixth Trusted Brand award. Dukat is the
only brand given this award in the domestic diary industry.
The aim of the Trusted Brand survey is to show which brands
consumers trust the most. In Croatia, it has been conducted by the
Reader's Digest Magazine in cooperation with the British market
research agency Wyman Dillon. This year's survey on consumers'
trust in brands was conducted in 15 European countries.
For years, Croatian consumers have named Dukat their most
trusted brand and the greatest value of this award is precisely